About Me
Gareth Harwood
Marketing Consultant
For the last 20 years I have immersed myself into the I.T. industry, serving as VP of Marketing for two rapidly growing VARs, and as the Marketing Director for a leading system integrator targeting the world's largest OEMs.
From data center to desktop and embedded to edge, I’ve spent hours upon hours with product managers deciphering their vision. I've been in lockstep with the CEO, feverishly translating their objectives to action. As a result, I've been enabling many of the most talented salespeople in the industry.
If they win, I win.
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I’ve also been navigating the halls of the channel, connecting dollars between, sales, marketing, and engineering. Tech giants, like NVIDIA, Intel, and HP are all familiar territory for optimizing MDF and lead generation programs.
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Let's take a fresh look at processes, tools, channels, and what’s unique for your company. Then we can build a flexible plan, which can scale up (or down) as your budget and needs evolve.
Current need and challenge for MaaS:
Companies can often struggle to quantify the basic marketing essentials required to maintain their market presence. Social media, email marketing, SEM, and website content are all examples of great tools, but tough to measure for ROI.
Decision makers can grapple with the build versus buy for many of these resources. This struggle is not new — but what is new are the options to outsource for bundled services based on a flat monthly fee, which can cost buyers as much as $7-10K per month. This essentially is the Marketing-as-a-Service model.
Marketing agencies can offer powerful, cloud-based tools and services, but can often over-complicate the process with tiered pricing and a lack of clarity for roles and responsibilities.
This is where a fresh set of eyes can help you prioritize and determine what's best for your investment.